There are so many vacancies available online that it's hard to make yours stand out. But with a few minor changes to the vacancy text, Google (and other search engines) will show your vacancy faster and rank it higher in the search results.
In this article you can read how to make your vacancy SEO-friendly, or in other words: how to ensure that search engines rank your open job higher than other vacancies.
1. Go for a promotional introduction
Make clear in the first few sentences what the vacancy is about. Seduce the potential candidate to read on, get him excited! Do not be afraid to use the word 'vacancy', many people look up here! Make the intro if necessary italic or Fat so that it stands out. If people read on (and thus stay on your page longer), this has a positive influence on the ranking (the position in search results).
2. Use keywords in the text
Think through which words you want to be found and incorporate them into your text. Do not exaggerate here, but make sure that the text remains natural and that it is easy to read. Do not always use the same keyword, but also consider synonyms.
How do you find good keywords?
The best keyword tool is the Google Keyword Planner, but there are plenty of them alternatives to find. Of course you can also enter your keywords on Google, you will immediately receive suggestions and at the bottom of the page you will find related searches, here you can find inspiration for new keywords.
3. Structure your vacancy with headings
Subheadings, or headings, make your text clear to the reader, but are also good for search engines. Just as a book contains chapters, sections and sub-sections, a web page - in this case your vacancy - should also have such a structure.
Heading 1 (H1) is usually your title and is often generated automatically. In the text itself you can use intermediate headings, this is Heading 2 (H2), for additional subdivisions use Heading 3 (H3). Keywords can be useful in these headings, but don't exaggerate. For example, instead of 'job description' you can use 'Your tasks as a Digital Marketeer'.
How do you add headings?
A website is often made in a CMS (Content Management System) such as WordPress or Drupal. Most systems have a WYSIWYG (What You See Is What You Get) editor with which you can format your text, you will also find the headings there.
You also have this option within Joboxx. As soon as you click on the magic wand you can choose the Headers yourself.
4. Choose lists
Enumerations can be quickly scanned for the reader, but the same applies to search engines. Enumerations promote your ranking, especially if you also include important keywords. So use this, for example, in the list of job requirements or in the reasons why someone should work for you.
Are all lists good?
Preferably use bullets or grade lists from the WYSIWYG editor. It is useless to make a list yourself by using '-' on each line.
At Joboxx you can easily create lists by clicking on one of the two icons:
5. Use enough words
Make sure your text is not too short. Try to use at least 300 words so that your story is clear and search engines know who your content is relevant to. But do not exaggerate, sometimes there is simply no more to say about the vacancy and then you should not make it longer than necessary.
6. Consider digital campaigns
Have you followed all of the above advice but still don't have the range you dream of? Then consider going for digital marketing campaigns.
When you Google for vacancies, there are often only job boards on the first page. With a digital marketing campaign, you can use advertising to ensure that you are higher and therefore stand out more.
With these campaigns you can very specifically promote your vacancy on the favorite websites and social media of your ideal candidate. Do you not have this knowledge at home? No problem! Joboxx can set up and manage the digital marketing campaigns for your vacancy. Thanks to our AI, we can immediately see on which platforms (Facebook, Instagram, LinkedIn, Google, etc.) your vacancy would perform best. All you have to do is create your vacancy and then you can immediately request a quote.
Optimize your vacancy yourself!
Now it is up to you to make your vacancy attractive to people and (search) machines! We list all the tips again:
- Entice the reader to continue reading with the introduction of your vacancy.
- Use keywords and synonyms, but keep the text natural.
- Structure your vacancy by means of headlines.
- Add bullet points so they can be scanned quickly.
- The vacancy text may be slightly longer, give the best possible picture of the job and who you are looking for.
- Finally, consider increasing your reach with digital marketing campaigns so that your vacancy is shown to the right target group.
Of course there is much more to say about SEO, but if you follow these tips you will go a long way. Do you prefer to outsource making SEO friendly vacancies or do you want to know more about how we can promote your vacancy on social media and other platforms? Then quickly request a (free) demo of Joboxx!